What this quote means is that in life it is better to have a good reputation rather than a bad reputation towards your name. Coach K is well known for coaching many basketball players from Duke that are now NBA players. Because of this he has a very good repuatation. Coach K is also spoken of with great dignity and trust by all his trained NBA players.This means that even if he wouldn't of had as many wins as he did, he still would've had a good name because all the people he trained speak highly of him. Another example of this would be Steve Jobs, his name will always be remembered for creating one of the most used brands of today. He will most likely never be forgotten for his good reputation of making innovative products and partially sparking the encouragement of smart devices, like the iphone and ipod. He wasn't just known for that, but Jobs was never spoken about being aggressive towards his employees. That is why having a good name is the best thing you can achieve in this life.
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